Marketing
Marketing has numerous components within its discipline. Implementation and application of marketing programs vary on even a greater measure on a company-by-company basis. Needs and resources dictate depth of marketing strategies and tactics. Marketing’s relationship and integration with Sales can be grey.
Rahal Consulting marketing focus is best described as Market and Territory (a) Management, Market Development, Strategic Planning and Implementation.
Marketing activities performed by Rahal Consulting includes:
- Market strategy and planning
- Market intelligence
- Market feasibility including competitive and demographic analysis for market penetration and / or market expansion
- Comprehensive evaluation of the marketplace:
- Quantification and qualification of the position of the company in relationship to trends, competition
- Market expansion
- Market development
- Market, industry and client trend analysis
- Channel and partner management
- Due Diligence
(a) Territories can be defined as geographical, segment, vertical market, etc.